PPC management services
Four channels. One plan built around profit.
From high-intent Google searches to scroll-stopping TikToks and the first sponsored answers in ChatGPT, we plan, run and measure paid media as a single budget for UK businesses.
01What we do
Choose a channel, or let us plan the mix.
Each service is run by a specialist in that platform, with tracking, reporting and strategy shared across all four.
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01
High-intent leads & sales
Google Ads management
Be the answer when customers search. We run Search, Shopping, Performance Max and YouTube campaigns built around profit, not clicks.
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02
Demand, sales & customer growth
Meta Ads management
Create demand on Facebook and Instagram with a creative-testing engine, clean conversion data and Advantage+ campaigns that scale.
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03
Reach, attention & new audiences
TikTok Ads management
Reach audiences you won’t find anywhere else with native, creator-led video, Spark Ads and Smart+ campaigns tuned for real business results.
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04
Early-mover visibility in AI answers
ChatGPT Ads management
Show up when customers ask ChatGPT for recommendations. Measured, ring-fenced tests on the newest ad platform in the UK.
02Which channel, when
The right channel depends on intent.
A quick guide to what each platform does best. Your free audit turns this into a specific recommendation for your business.
| Compare | Google Ads | Meta Ads | TikTok Ads | ChatGPT Ads |
|---|---|---|---|---|
| Best for | Capturing people actively searching | Creating demand with visual ads | Reaching new audiences with native video | Early visibility in AI conversations |
| Buyer intent | High: they’re looking now | Medium: interrupted while browsing | Medium: entertained into interest | High: asking for recommendations |
| Typical goal | Leads, calls, sales | Sales, leads, new customers | Reach, trials, sales | Tested learnings, qualified visits |
| Creative needs | Copy, assets, landing pages | Images, video and UGC, refreshed often | Vertical, sound-on video, refreshed fast | Clear copy and a relevant landing page |
| Maturity | Established | Established | Established | New: launched in the UK in June 2026 |
| Learn more | Google Ads | Meta Ads | TikTok Ads | ChatGPT Ads |
03How every service works
One process, every channel.
Whichever platforms you choose, you get the same rigour: tracking first, structured testing, honest reporting.
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01
Free audit or opportunity map
We review existing accounts or, if you’re new to paid media, map demand, competitors and realistic costs.
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02
Channel plan & forecast
Which channels, what budget, which targets: all agreed in writing before anything goes live.
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03
Tracking & launch
Conversion tracking fixed first, then campaigns, audiences and creative built and launched.
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04
Optimise & report
Weekly optimisation notes, monthly reviews and budget moves towards what’s working.
04Services FAQ
Choosing the right mix.
Not sure which channel fits? A 30-minute call usually settles it.
Book a consultationRarely at the start. Most businesses get the best return by nailing one or two channels first, usually Google Ads if people already search for what you sell, or Meta if you need to create demand. We add channels when the data says they’ll pay back.
We start with the channel most likely to hit your target cost per acquisition, then ring-fence a smaller testing budget for the next best opportunity. Budgets move monthly based on results, shifting towards whatever is producing profitable customers.
Yes. Plenty of clients use us for a single channel, often alongside an in-house team or another agency. We’re happy to collaborate and share learnings.
No. We focus entirely on paid media, which is why we’re good at it. We do audit and brief landing pages for your campaigns, and we’re happy to work alongside your SEO or web team.
05Testimonials
What clients say
Free PPC audit
Let’s find the wasted spend in your account.
Send us your website and we’ll come back within two working days with a plain-English audit of where your budget is going and what we’d change first. Free, and no obligation.
Thanks, your audit request is in.
A senior specialist will be in touch within one working day. We’ve also sent a confirmation to your inbox.