We plan, build and run Google, Meta, TikTok and ChatGPT ad campaigns for UK businesses, with senior specialists on every account, honest reporting and no long contracts.
Prefer to talk? Call +44 20 8686 4577
Platforms & tools we work in every day
Plenty of agencies promise results. We’d rather show you how we work and let you leave whenever you like. These are the commitments every client gets in writing.
01Our services
Search captures demand. Social and TikTok create it. ChatGPT is where it’s heading next. We plan budgets across all four, so each pound goes where it will work hardest.
02Why London PPC Agency
Set-and-forget campaigns, junior account managers and monthly reports nobody reads. We built this agency to be the opposite: fewer clients, senior people and a relentless focus on the numbers that reach your bank balance.
The specialist who audits your account is the one who runs it. No account managers relaying messages, no juniors learning on your budget.
We optimise to the numbers your finance team cares about: cost per sale, cost per qualified lead, return on ad spend and customer lifetime value.
Fixed fees agreed up front, no mark-up on your media spend, rolling contracts and full admin access to every account we build.
We plan Google, Meta, TikTok and ChatGPT as one budget, so channels support each other instead of competing for credit.
03Performance
Good PPC compounds. Fix the leaks, test with intent, then scale what the data proves. Here’s how a typical account trajectory looks once the foundations are right.
Broken tracking, irrelevant search terms, overlapping audiences and tired creative, all removed before we spend another pound.
Structured tests on bids, audiences, landing pages and hooks. One variable at a time, so we learn something real.
Budget moves to the campaigns, products and creatives that hit your targets. Everything else is cut.
04Google Ads
When someone types “emergency electrician Clapham” or “corporate lawyer EC2”, they’re ready to act. We make sure you’re the result they choose, and that every click is tracked through to revenue.
05Paid social · Meta Ads
On Facebook and Instagram, creative is the targeting. We run a weekly testing engine (new hooks, formats and offers) and feed proven winners into Advantage+ campaigns backed by clean Conversions API data.
06TikTok Ads
TikTok rewards ads that feel like TikTok. We script hooks for the first two seconds, cast UK creators, run Spark Ads from real accounts and let Smart+ scale what the audience has already voted for.
07ChatGPT Ads · AI advertising
ChatGPT ads went live for UK users in June 2026. They sit below answers, are clearly labelled and are matched to the context of a conversation rather than to keywords. It’s new, it’s moving fast, and it rewards advertisers who test carefully.
08How we work
A clear, repeatable process, so you always know what we’re doing, why, and what happens next.
We review your accounts, tracking and landing pages and show you exactly where budget is leaking. Starting from scratch? We map the opportunity instead.
Channel mix, budgets, targets and a realistic forecast, all agreed with you in writing and in plain English.
Conversion tracking fixed first: GA4, enhanced conversions, Conversions API. Then campaigns, audiences and creative.
Daily checks, weekly optimisation and structured tests. You get a short weekly note on what changed and why.
A monthly review against commercial targets. We scale what’s working and cut what isn’t.
09Case studies
A few examples of the problems we’re brought in to fix, and what changed when we did.
The problem. Broad keywords and no call tracking meant budget was spent on job seekers and price shoppers, with no way to see which ads booked patients.
What we did. Rebuilt the account by treatment and practice, added call tracking and imported booked appointments from the practice system as offline conversions.
The problem. Sales had plateaued on a handful of ageing ads and rising costs on Meta, with no structured way to test new ideas.
What we did. Introduced a weekly hook-testing framework with UK creators, Conversions API, and Advantage+ campaigns fed by proven winners. Launched TikTok with Spark Ads.
The problem. Plenty of demo requests, but sales said most were unqualified. Google was optimising towards the wrong goal.
What we did. Connected the CRM so bidding learned from sales-qualified leads, cut low-intent terms, and ran a ring-fenced ChatGPT Ads test on comparison queries.
Client names are withheld at their request. Results reflect the stated period and depend on budget, market and starting point.
10Testimonials
11Industries
Different sectors convert differently. We know which levers matter for each, from compliant copy for clinics to margin-led bidding for retailers.
GoalProfitable online sales
Typical mixShopping, PMax, Meta, TikTok
GoalQualified case enquiries
Typical mixSearch, call tracking
GoalValuations & viewings
Typical mixSearch, Meta lead ads
GoalBooked consultations
Typical mixSearch, Meta, compliant copy
GoalCovers, bookings & footfall
Typical mixMeta, TikTok, local Search
GoalCalls & booked jobs
Typical mixSearch, Local Services, calls
GoalApplications & enrolments
Typical mixSearch, YouTube, TikTok
GoalPipeline, not form fills
Typical mixSearch, YouTube, ChatGPT Ads
GoalStore visits & local sales
Typical mixPMax for stores, Meta
12FAQ
Can’t see your question? Speak to a specialist, not a salesperson.
+44 20 8686 4577 [email protected]We charge a fixed monthly management fee based on scope: how many platforms we run, the number of campaigns and how much creative support you need. It’s not a percentage of spend that quietly rises as you scale. You’ll get a clear written quote after your free audit, before you commit to anything.
It depends on your market, margins and goals. As a rough guide, many small UK businesses start testing with £1,000–£3,000 a month in media spend, while competitive London sectors such as legal, property and private healthcare usually need more. We’ll recommend a starting budget with a forecast, so you know what to expect before you spend a penny.
Search campaigns can generate enquiries within days of launch. Meta and TikTok campaigns need a learning phase of roughly two to four weeks. We’d judge any new account over 90 days: the first month fixes tracking and waste, the second tests, the third scales what works.
No. We work on rolling monthly agreements with 30 days’ notice. If we’re not adding value, you shouldn’t be stuck with us. That keeps us sharp.
Always. Accounts are set up in your name (or stay in your name if you already have them) with full admin access for you. Campaigns, audiences, tracking and creative remain yours if we ever part ways.
We’re based in Wallington, south London, and many of our clients are in London and the South East, but we run campaigns for businesses right across the UK. We meet in person or on video, whichever suits you.
If people already search for what you sell, Google Ads usually comes first. If you need to create demand or sell visually, Meta and TikTok do that best. ChatGPT Ads work best as a measured test alongside a proven channel. Your audit will recommend a channel mix, including where not to spend.
Yes. ChatGPT began showing ads to UK users on its Free and Go plans in June 2026. Ads appear below answers, are labelled “Sponsored” and don’t influence what ChatGPT says. The platform is still evolving, so we recommend a ring-fenced test budget alongside your core channels.
Free PPC audit
Send us your website and we’ll come back within two working days with a plain-English audit of where your budget is going and what we’d change first. Free, and no obligation.
A senior specialist will be in touch within one working day. We’ve also sent a confirmation to your inbox.
