About London PPC Agency
A London PPC agency built on straight answers.
We’re a senior paid media team based in Wallington, south London. We run Google, Meta, TikTok and ChatGPT ads for UK businesses that want every pound accounted for and an agency that tells them the truth.
01The agency
Too many businesses pay agencies to babysit their ad accounts. We built one that actually runs them.
London PPC Agency is a specialist paid media team. We don’t do everything: no web design, no SEO retainers, no social media posting. We do one thing: plan, build and manage paid advertising that makes UK businesses more money than it costs.
That focus means the person you speak to is the person running your campaigns. They know your margins, your competitors and why last Tuesday’s cost per lead jumped. They write the weekly note you receive, and they’re on the monthly call.
We work across Google Ads, Meta Ads, TikTok Ads and the newest channel in the mix, ChatGPT Ads. We plan budgets across all four so channels support each other rather than compete for credit.
02Expertise
Deep on the platforms. Fluent in the numbers.
Paid media works when channel expertise, creative and measurement pull in the same direction. That’s how we’re set up.
Search & shopping
Google Search, Shopping, Performance Max, YouTube and Demand Gen, all structured around intent and margin.
Paid social
Meta and TikTok campaigns driven by a weekly creative-testing engine and clean server-side data.
AI advertising
Careful, measured ChatGPT Ads tests for brands that want to learn early without betting the budget.
Tracking & analytics
GA4, Tag Manager, enhanced conversions, Conversions API and CRM imports, so platforms learn from real revenue.
Performance creative
Ad copy, scripts, UGC briefs and creator partnerships built from what the data says people respond to.
Landing pages & CRO
Audits and briefs for faster, clearer pages, because the click is only half the job.
03Our approach
Six principles we won’t bend.
Every agency has values on a wall. These are the ones we hold ourselves to on every account, every week.
01 · Commercial first
Start with the money
Margins, lifetime value and capacity come before keywords and audiences. Targets have to make business sense.
02 · Senior by default
Experts on the tools
No juniors learning on your budget. The specialist who plans your account is the one who runs it.
03 · Test, don’t guess
One variable at a time
Structured tests with a clear hypothesis, documented so every month builds on the last.
04 · Honest advice
We’ll say no
If a channel, budget or idea won’t pay back, we’ll tell you, even when it means less work for us.
05 · Plain English
No jargon walls
Weekly notes and monthly reviews that a busy owner or finance director can read in five minutes.
06 · Earn it monthly
No lock-ins
Rolling contracts with 30 days’ notice. If we stop adding value, you should be free to leave.
04UK focus
Rooted in south London. Working across the UK.
We know how Londoners search, scroll and buy, from postcode-level bidding in Zone 1 to commuter-belt campaigns in Surrey and Kent. And because everything runs through the same senior team, clients in Manchester or Bristol get exactly the same service.
- Wallington
- Croydon
- Sutton
- Kingston
- Wimbledon
- Clapham
- City of London
- Canary Wharf
- Westminster
- Shoreditch
- Surrey & Kent
- UK-wide
05Transparency
What you’ll always get from us.
Transparency isn’t a value statement. It’s a set of practical commitments, written into every agreement.
- You own everythingAd accounts, pixels, audiences, creative and data are set up in your name and stay yours.
- Fixed fees, no media mark-upYou pay the platforms directly. Our fee is agreed up front and doesn’t creep up as you spend more.
- Rolling 30-day agreementsNo 12-month contracts. We keep your business by earning it.
- Full access, alwaysAdmin access to every account we touch, plus a live dashboard you can check whenever you like.
- Reporting in plain EnglishA weekly note on what changed and why, and a monthly review against your commercial targets.
- Advice that includes “don’t”We’ll tell you when not to spend, whether on a channel, a campaign or an idea.
06Working with us
What working together actually looks like.
No black boxes and no chasing for updates. This is the rhythm every client gets, from the first week onwards.
-
Week one
Onboarding
- A kick-off call to agree goals, margins and targets
- Accounts, pixels and tracking set up in your name
- A written plan with a realistic forecast
-
Every week
Optimisation
- Bids, budgets, search terms and creative reviewed
- Structured tests running, one variable at a time
- A short written note on what changed and why
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Every month
Performance review
- A review call against your commercial targets
- Budget moved towards what’s working
- Next month’s test plan agreed with you
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Every quarter
Strategy reset
- Channel mix and forecasts revisited
- New opportunities assessed, such as ChatGPT Ads
- An honest view on what to stop
Always included
A direct line to your specialist
A live performance dashboard
Admin access to every account
Rolling 30-day agreement
07Testimonials
In our clients’ words
Work with us
See what a senior team would change.
Start with a free, no-obligation audit of your ad accounts. You’ll get a plain-English summary of what’s working, what’s wasting money and what we’d do first, within two working days.
Thanks, your audit request is in.
A senior specialist will be in touch within one working day. We’ve also sent a confirmation to your inbox.